The reason why it is "unfair" is because Adobe's reasons claimed for the price hike are not true. If Adobe were to say our prices are doubling (because it is double..), have a read of the email they sent me: Seriously, you don't have to be Albert Einstein to figure it out. I was paying $34.95 AUD per month. This then increased to $39.00 per month because of the added GST for online purchases - totally understand that. Now, I'm being told its going to be $72.59 per month because of currency exchange rates - see below, Note that its mentioned that the exchange rates go up OR DOWN, but- as darrenh55843548 pointed out, if the prices of exchange go down, this will not be adjusted on the customers end accordingly. I don't think i can "dumb it down" any more than that. Seriously, if Adobe has to blame currency exchange rates for doubling the price then clearly they had no genuine reason to increase the price otherwise there would have been an explanation or better justifcation mentioned. SO , yes , if you are unaware of how trading laws work in Australia, Australians have access to investigative departments facilitated by the Australian Government to investigate these types of claims. Adobe, Microsoft and Apple have already been under fire for this back in 2013. A quick google search will demonstrate this. "As part of doing business globally, Adobe monitors currency exchange rates in order to make adjustments to our pricing up or down as needed. You may be aware that currency exchange rates have fluctuated significantly over the last few years. As a result of recent changes in exchange rates in your region, the price of Adobe products and services is increasing starting on 5 June 2017. Learn more › The current price of Adobe Creative Cloud will change to A$72.59 per month incl. GST on 5 June 2017. During your current subscription term, the price for your subscription to Adobe Creative Cloud will remain the same. At renewal, your price will reflect the local currency price on your renewal date of 1 September 2017. Please note that you will be renewing at the regular price, as the promotional period comes to an end. A reminder email with your new price will be sent as your renewal date gets closer.
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