Thomas Phinney wrote: Well, that is a serious, conservative layout, sure. I'm assuming the red text is instructions/suggestions from the teacher, and gets replaced by black text. Is that right? Is the purpose of the business plan to attract investors or convince a bank or something? If it was, I'd probably change the typeface selection so that it wasn't all in Times. Nothing radical, but maybe a slightly more flavorful sans serif for headings, and a serif body typeface with a tiny bit more character. Could be for example Frutiger and Baskerville. Still pretty restrained, just not identical to most of the business plans they see. But then again, I'm the guy who jailbroke his iPhone primarily to change the UI typeface, and asked the forum admins to change the default typeface here as well. So maybe I'm a little obsessive on this sort of thing. Cheers, T Oh yes indeed, it's for investors who go through hundreds of Times-based business plans every day. I really like the way you worded things there, "still restrained, just not identical to most of the business plans they see". Frutiger and Baskerville is a great suggestion! I'm open to more before I go ahead and buy myself a new pair of fonts though. Much obliged!
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