Color shift when switching to print module

I don't remember this happening in the past; with a photo open in Library or Develop module, when I switch to Print module, I see a very distinct color shift--colors get desaturated. I do not have soft proof checked. The issue seems to be intermittent.

I don't think it's showing me a profile preview--if I switch color profiles under color management in Print module panel, I see no color changes.

Anyone know what's going on? Not sure if this is a bug, or I'm somehow getting a soft proof view?

ETA: If I open a photo in Develop module, and check soft proof, I also see the shift when switching to Print module.

LR Classic 10.2, Mac OS 11.3.1