Thank you for reaching out to us. We will be happy to help. Our logo maker uses images from our library of free icons. If you want to further personalize your logo using your own images, you have the option to sign in and open your logo in Creative Cloud Express. From there you can add your own images, or use icons, photos, and graphics from any of our collections. You do not have to pay if you are using agree to version. That was about adding an image to your own logo. Now, let us tell you more about this. You can enter your slogan from the starting page of our logo maker. Then, we generate dozens of different logo ideas for you, both with and without your slogan. Download versions of each so you can have a variety to choose from based on where you publish your logo. You may refer to this link in order to create your own logo.