P: Firefly Premium Features require a separate Firefly or Creative Cloud Pro subscription

[JuanoPY]

actualmente cuento con un plan Creative Cloud, en el cual está incluido Firefly. Sin embargo al usar Firefly en la web me indica que debo adquirir un plan. Solo pude generar 2 videos

English: (added by moderator) 

Currently have a Creative Cloud plan, which includes Firefly. However, when using Firefly on the web it tells me that I should purchase a plan. I was only able to generate 2 videos

[droopydog500]

Hello @JuanoPY,

Thank you for your message. I am sorry you are having this problem. 

Users on Creative Cloud plans can use their credits on any standard Firefly feature (e.g., Generative Fill, Generate Image). However, users need to be on Firefly premium plan (or a Creative Cloud Pro plan in North America) to access premium features like:

• Generative Video 
• Translate Video
• Translate Audio
• Translate & Lip Sync*
• Non-Adobe models
• Image Model 4 Ultra
• Generative Extend in Premiere Pro

Adobe is providing all users the ability to try out the premium features. Complimentary generations vary by premium feature (e.g., 2 complimentary generations of Generate Video). 

This is the table in the Frequently asked questions about generative credits document that illustrates this:

Even though individual creative cloud plans have generative AI credits, those credits cannot be used for video creation beyond the limited trial. Video generation will need one of the paid Firefly premium plans, which are Firefly Plus or Firefly premium (shown in the chart above). More information on Firefly plans is available at: Compare plans that include creative AI.

More information on standard and premium generative features is contained in this document Adobe posted on Reddit: Adobe Firefly Announcements / Video Model / FAQ. For more information on Creative Cloud Pro, see: Creative Cloud Pro brings new tools and creative controls.

Thanks,
    droopy

[UPDATED: 2025-04-03 to include new revised comparison table.

2025-04-24 based on changes to Firefly premium features.

2025-05-15 for new Creative Cloud Pro plans]

[Seb Morin]

Bonjour

C'est très clair mais deux remarques : comment ce principe va-t-il  fonctionner en regard des applications exploitant les outils (premiere, audition peut-être) ?

Ensuite le plan Firefly plus est absurdement cher pour si peu de générations : le moteur n'est pas parfait et nécessite plusieurs essais. le ratio prix/vidéos/mois est tout sauf rentable, et encourage à aller voir ailleurs. 

[droopydog500]

Bonjour @Seb Morin,

That is a good question. I am not sure I know the full answers yet, but our main guide is: Frequently asked questions about generative credits (Questions fréquentes sur les crédits génératifs ). This seems to be the relevant table:

Bien à vous,
droopy

[Aleksandar5E8D]

i guess we will all use some other, better ai tools, and most of them are cheaper than adobe. Lately text to image is worst of all ai i tried, it does not have normal chat box, many other ai are connected and you have real time shortened experience, unike adobe. it's puzzeling how adobe is charging this, so in order to try this i made 2 videos, i did not download neither, and to try t more i have to be obligated to py 10 usd per moth for at least 1 year? i personaly thimk this is agressive

[Jedi Master Bladel]

So Adobe justifies all these rate hikes because of the features of AI that are coming. But then when the features come out, they're like hey, we want you to pay for it. Did they think we would forget that they justified all these hikes because they were supposed to give us AI feature? Really seems a little bit crappy to me

[PencilPixels]

Firefly burns. So I asume that we could see in the near future that Full App Creative Cloud; Photoshop, Premiere, Illustrator, etc. ,that is paid for monthly by your customers, may be skimmed down so that better technical features can be sold at higher premium costs?  That is the reason that you went with CC  years ago, so that you rent the software and get give the renter free upgrades - Didn't you think that there would be new technology to ever come along?
Real world metaphore. You sell us an expensive cooked chicken, now you cut off the legs, sell us the same chicken for increasing costs and also want to sell us the chicken legs for a additional cost.

[angelamw]

Yep! It's a total scam. Do better adobe.

[john80501]

I think the time will come soon when I'll ditch this greedy corporate behemoth, and just bite the bullet and go with free apps like Davinci, etc. I'm so sick of subscriptions!

[malamin]

This table should be featured on the Creative Cloud app landing screen! Adobe has been promoting the video feature very heavily for the past couple of weeks and its incredibly frustrating to get a pop up asking you to pay for something you thought was included in your subscription.

[SC-Agency]

That's one of my biggest Adobe brand let downs with this. The responses haven't been considerate of the super clear backlash, it's more or less been "Read the fine print." Adobe, if you're listening, that doesn't sit well.

Again, this is the direction Disney Parks went with their Lightning Lane product ON TOP of expensive park entrance, and it is now blowing up in their face. Check out the Wall Street Journal and other sources that are showing how Disney knows it damaged its brand and legacy customers have bailed. Don't do these "Pro" add-ons. You are diluting the value to paid Creative Cloud subscribers. There is already a lot of FREE things non-subscribers can do and that doesn't sit well. Now for paid CC subscribers we have to pay more? We can see really, really negative impacts on the brand. Again, course correct. Make us your biggest fans and advocates.

It's as simple as giving CC subscribers at least 25-50 generations a month. Many won't use all of them. For those that do and find their business relies on this, THEN they can justify or recoup the cost. Can't Adobe afford to just give us more free generations?

[jackthegiantkiller]

Adobe doesn't care what we think anymore, if you want a brilliant assessment of their current strategy go to YouTube and look up "HELPING ADOBE with their Public Relations Strategy".

[philc22739668]

Yes! Exactly!!

Phil Campbell
(Personal account)

[gregorymyates]

We pay so much for Creative Cloud because there are always going to be new features coming along. Then when something good comes along Adobe wants us to buy a separate subscription. Classic bait and switch. Frankly we pay too much for Creative Cloud that I find this unacceptable.

[Meier BA]

I spend a lot of time figuring out why I got the Fire Fly premium plan pop-up after two attempts to generate video. I checked my Creative Cloud subscription and it shows Fire Fly included, and mentions its features there: "With Adobe Firefly, you can create images, audio, and now video". This creates a lot of confusion and Adobe needs to communicate this more clearly.

Apart from that, I agree with the others, we pay -a lot of money- for a subscription to benefit from the latest features. It feels like a scam when those features turn out to be not included.

[richardg30434111]

after  being approved i made a whopping 2 generations before it cut me off.  but why

[richardg30434111]

approved for video that is.  And now it says i need to request permission from my admin?

[maxv33128658]

Having the same problem, but I'm a student and my account is connected to my school.

[droopydog500]

Are you an enterprise or teams customer? (as opposed to an individual create clous plan subscriber)?

    droopy

[stelfair]

I'm a teams customer.

[droopydog500]

Ok, based on enterprise/team people posting here, it is possible you local admin has to authorise it. The help documentation does not seem to cover that yet, so I cannot say for sure. We will probably know more in the next day or so.

    droopy

[richardg30434111]

who is my admin?  someone at my company or some one in the adobe company?

[droopydog500]

Hi @richardg30434111,

Do you have a create cloud individual plan?  Like this on your account page:

If so, the pinned message above is applicable to you.

    droopy

[Francisco5C6C]

I purchased an Adobe Firefly Standard plan.  Once purchased, I attempted the Translate Audio.  I instantly get a "Can't Access" page.

[droopydog500]

Hi @Francisco5C6C,

Where are you located? Some geographical locations cannot use translation.

    droopy