Firefly focuses on generative content that has AI creating the design of the subject content or creating art. What would be most helpful to me is AI that structures a file layout I can open in AI and I can then proceed to artistically complete using my own ideas and style. What would save me time is layout and format designs, AI generated shapes, AI generated layout options predesigned. For example, "design a layout for a four page brochure in InDesign that reflects the layout of a 1920's newspaper". In this prompt example, I would fill the content, the colors, the images etc. It would save me much time for AI to create a bunch of layouts to pick from as a starting point.
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