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Upon uploading a video to vimeo I got a warning that said the video’s bit rate is only 2637 kbit/s and that the lowest recommended for a 720p H.264 video is 5000 kbit/s.
Regardless of what I set the "Target Bitrare" and "Maximum Bitrate" to I couldn't resolve the issue.
I don't know if makes a difference but the animation is vector based and it was created in After Effects.
I am sorry for the delayed response. Is it possible to post a screenshot of Export settings FAQ: How do I capture and post a screen shot or video?