New rules regarding subscriptions, in particular, we are talking about the starter plan! The main problem is not the desire to buy a subscription in order to download the adobe xd project files! Customers refuse to buy a subscription in order to change the color of the element or change the font! Adobe needs to revisit or return that old starter plan! Especially in the realities of figma and other competitors of UX / UI editor programs.
Recently, my customers say - "Why should I pay for the program - I don't work in it" And I agree with them! Do you really think that with such marketing, you can somehow compete with figma?
P.S. When I hear a refusal to work with me from my customers, because of this damn plan ... more and more often I start to think about switching to figma ... sorry!