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Well I would recommend using masks and the effect "stroke", its much easier,
So what you have to do is, using the mask path to show how you want it to start and finish , remember 1 mask for 1 letter, or it wouldn't animate all together, then add the stroke effect, keyframe the End Value of the 'stroke', from 0 to 100, and you should be good to go.
Assalam Alaikum.
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Forgot to tell you, when you drop in 'stroke' effect, make the size fill up the text, not excessive, but the letters should be covered, then at the end of the effects properties of 'stroke' is a drop down menu, there choose 'Reveal Orginal Image' or something similar, forgot 🙂
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As suggested already, use stroke animation either directly or as track mattes for the logo artwork. You may want to find a good "logo reveal" tutorial on some of that stuff.
Mylenium