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Is it correct that 640x480 mp4 ends up more blurry than a swf? And is it a matter of size? Which leave a not so smart solution with double export size and then resizing on "upload". Or can someone do some magic?
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Swf keeps the vector data so quality is not affected by resolution.
Mp4s work with pixels, it rasterizes your animation based on the stage resolution.
640x480 is a pretty low res by today's standards. To get a sharper image all you need to do is increase your stage size (ex. if you want a full 1080p video your stage size should be 1920x1080). Export it, and you'll instantly get a higher quality video.
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Here are some good settings for high-quality export. Then if you want an Mp4 to take it into Media Encoder.