How to get ads under 15kb in file size?

[albertos77769384]

I have been having issues getting file sizes down to below 15kb for mobile sizes. I have used both Adobe Animate CC and Adobe Edge Animate, both of which do not allow for this small of a file size.

The problem is that when you provide the files to your ad vendor they require the html file, any js file, and any images to all be under 15kb. I can optimize the images, however when it comes to the html and js files that both programs provide, they are much more difficult to reduce.

Steps I have already taken to reduce file size:
- used tinypng to reduce image file size
- used a minify product to reduce the size of html/js
- used the option to export using a CDN to host certain files
- also tried using google web designer for smaller file sizes, but it still takes up a good amount of space.

These are not complicated ads. It is essentially text fading in and out. I am essentially at the end of my rope and would love to know how people deliver on these extremely small ad sizes.

I am on a PC (windows 10)

- 8 gigs of ram

- animate cc 2017

- edge animate cc (3.0)

Thanks in advance

[rezun8]

what Vendor are you using that is giving a file size limit of 15kb?  the js files alone will be 35kb+

all our mobile size units are being approved at <200kb

[albertos77769384]

I'm with you buddy, looking at the IAB specs it is a bit much. The vendor is Ad Age (Ad Age ROS). The subload is also 15kb, so there is no room to maneuver.

[just.emma]

With those kind of file size limits I would either do just a static JPG, or hand code using straight HTML, CSS, & possibly Greensock if you're comfortable with that.

You might also be able to manage a 2 frame animated GIF.

[albertos77769384]

I've entertained the idea of doing a GIF to retain some of the animation. They had their heart set on HTML animation though. Unfortunately I am not all that comfortable with greensock, but I imagine the js file would weigh a pretty penny.

[just.emma · Accepted solution]

It wouldn't.  You would link to the TweenMax CDN and could do simple animation with only a few lines of code.

Alternately, if the animation is very simple you could skip the JS libraries and just do CSS animation.

If you're not comfortable hand-coding and you're limited to 15k file size, you're pretty much limited to a JPG or GIF.

[albertos77769384]

Ok thank you very much Emma

[rezun8]

Hey Albertos, did you look at this spec sheet link? They accept files thru approved vendors such as doubleclick, according to their specs http://gaia.adage.com/images/bin/pdf/AA_Digital_Specs.pdf   the static backup is 15kb (mobile) and html5 is at 200k (mobile)

May want to give it a look

[albertos77769384]

What vendor do you use rezun8?

[rezun8]

We use DoubleClick Studio to serve everything