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What is the best way to take a pre-established logo and use it as a character? Like the new Amazon Logo for instance?
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Just break it up as you want it to work. Place the logo in the body or make it the head. But you can set it up just like a regular character. Only maybe it wont have arms, and legs - perhaps it wont even have eyes. All depends on what you are thinking about creating.
Have fun.
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