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Contact cfsup[at]adobe.com
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The fact that you're being prompted to enter the previous S/N means you bought a discounted upgrade cf2023 license. That's only suited to those who have a cf2021 license. You're trying to do this instead with a cf2016 S/N, which will not work.
I'll share that you may be able to get a refund if it was recent. And then you could get a 25% discount (not 50%) via a special offer through September for those on cf2018 and earlier. See my blog post about that here.
Or sure, see what Adobe may say.