Question about links

[straffenp]

Hi everyone. I feel like I'm a little behind on this, but lately more and more I've noticed websites, especially news websites, using this technique. For example, in the body of a news story, there might be a mention of "Travel," or "Jobs" or "Barack Obama" and it is a link to someplace else. I'm assuming that the links are automatically generated, possibly with a cfif statement. Can someone explain how this works, or point me in the direction of how it could be done with ColdFusion? Thanks!

[Stressed_Simon]

This is actually done with JavaScript after the page has rendered. It is normally a script provided by a third party ad server and the only requirement from you is to put the script in the page.

The script analyses the copy in the page and then puts ads the links on certain keywords.