If you want to match the three words in other words any of
them.
split the string and create a regex for each word the i flag
will set an ignore case, the g flag will get all matches, consider
creating one for the three words together and prioritize it in the
results as one is likely to prefer a full match and then any other
match. the general syntax would be
/website/gi;
/new/gi;
/content approval/gi;
i am unsure about the syntax specific for the use of regex
with CF. But it should be something like that since it is java
based.