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Hi I was wondering if anyone could tell me the industry standard whiteness for paper? For the most balanced white not necessarily the brightest. Because the current papers I have been using have a CIE whiteness between 160-170 CIE but I think these are more consumer papers and they also have OBA's (optical brightening agents). At first I thought because they were really bright white that they were more pure white but when comparing to really nice coffee table books (like taschen) my papers looks way too blue. All the coffee table book paper is more greenish and a lot less bright but looks way more neutral and balanced. So I assume that this is the industry standard whiteness for this kind of printing (photography, art, fashion etc). I haven't seen any high end looking prints that are as blue and as bright as the papers I am using.
Is CIE a measurement of whiteness or is it rather more brightness?
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There is no industry standard for a White paper. There are as you know Whiteness and brightness standards, nut OBA's can be included to game the system and make a paper appear whiter than it is. The other factor that you may be observing is that OBA's in papers fade at a high rate and are not visible at all after about 45 days exposed to light.
What is the goal of your quistion? Knowing that may allow me to help further.
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Start here
http://digitaldog.net/files/24TroubleWithFWAs.pdf
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As is said above, there is no standard. CIE is a measure of reflected brightness across the spectrum with a perfect white paper (no flouresence) measuring 100.
For a paper with low OBAs, I like Canson's Baryta Photographique II which is spec'ed as CIE 96.3.
I use it for both album and wall prints, printing with an Epson SC P5000. I use my own custom profiles, but Canson's own are good.
Dave
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As others have mentioned there isn't a "standard" for paper white inkjet papers.
There are ISO standards for press paper colour in various categories, if that’s your interest, I suggest you have a look at ECI.org, they produce distribute the ISO standard press icc profiles in conjiunction with BVDM, ugra and fogra.
I hope this helps
neil barstow, colourmanagement net :: adobe forum volunteer
google me "neil barstow colourmanagement" for lots of free articles on colour management
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