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Changes to Adobe Digital Publishing Suite, Professional Edition

Adobe Employee ,
Mar 12, 2014

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The following message was sent to Professional Edition subscribers. If you have questions or concerns, please reach out to your reseller or someone from the Adobe Sales team. If you don't have an Adobe contact, please send me an email message, and I can ask someone to contact you. My email is bbringhu@adobe.com.

>>>>>

Effective immediately, all customers who newly purchase or renew Digital Publishing Suite (DPS), Professional Edition, will be able to publish only one app per license of DPS Professional Edition.

NOTE: This change no longer affects existing apps under a Professional Edition license. See my update below.

Under this policy change, Professional Edition customers can publish an unlimited number of issues (.folio files) to a single app and distribute those issues based on purchased fulfillment bundles.

An app created with a single license of DPS Professional Edition can be distributed to any or all of the marketplaces that DPS supports, including the Apple App Store (and Newsstand), Google Play, Amazon Appstore, and the Windows Store.

In conjunction with this policy change, Adobe is reducing the price of a Professional Edition license to $4,800 USD annually (€3,600/¥480,000) or to $400 per month (€300/¥40,000) and will include 1,000 fulfillments annually. The number of fulfillments included with a monthly subscription remain unchanged.

This policy does not apply to test or demo apps published using Professional Edition. The one-app-per-license policy applies only to an app published to a supported marketplace(s).

If you are an agency, upon your renewal or purchase of Professional Edition, you can create only one app per Professional Edition license. If you have multiple clients for whom you are creating apps, either you as the agency or your client must purchase a Professional Edition license for each app published to a supported marketplace(s).

If you are an existing Professional Edition customer and choose to renew your Professional Edition license at the end of your annual agreement, these changes, including the lower price point and 1,000 fulfillments, apply at that time. These changes do not apply to your existing DPS Professional Edition agreement and take effect only if you renew your license.

DPS Professional Edition customers can continue to create unlimited Single Edition apps, which is unchanged under the new policy. A Single Edition app is defined as an app that includes one built-in or embedded folio.

If you expect to publish three or more apps annually, we encourage you to contact your local reseller to discuss pricing for a multi-year Enterprise Edition license.

Enterprise Edition offers additional functionality and benefits not available through Professional Edition. These include app customization, integration with back-end business systems, in-app marketing tools, targeted content based on user entitlement, and the ability to publish apps privately.

Please find Adobe contact information on www.adobe.com/products/digitalpublishingsuite.

>>>>>>

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Changes to Adobe Digital Publishing Suite, Professional Edition

Adobe Employee ,
Mar 12, 2014

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The following message was sent to Professional Edition subscribers. If you have questions or concerns, please reach out to your reseller or someone from the Adobe Sales team. If you don't have an Adobe contact, please send me an email message, and I can ask someone to contact you. My email is bbringhu@adobe.com.

>>>>>

Effective immediately, all customers who newly purchase or renew Digital Publishing Suite (DPS), Professional Edition, will be able to publish only one app per license of DPS Professional Edition.

NOTE: This change no longer affects existing apps under a Professional Edition license. See my update below.

Under this policy change, Professional Edition customers can publish an unlimited number of issues (.folio files) to a single app and distribute those issues based on purchased fulfillment bundles.

An app created with a single license of DPS Professional Edition can be distributed to any or all of the marketplaces that DPS supports, including the Apple App Store (and Newsstand), Google Play, Amazon Appstore, and the Windows Store.

In conjunction with this policy change, Adobe is reducing the price of a Professional Edition license to $4,800 USD annually (€3,600/¥480,000) or to $400 per month (€300/¥40,000) and will include 1,000 fulfillments annually. The number of fulfillments included with a monthly subscription remain unchanged.

This policy does not apply to test or demo apps published using Professional Edition. The one-app-per-license policy applies only to an app published to a supported marketplace(s).

If you are an agency, upon your renewal or purchase of Professional Edition, you can create only one app per Professional Edition license. If you have multiple clients for whom you are creating apps, either you as the agency or your client must purchase a Professional Edition license for each app published to a supported marketplace(s).

If you are an existing Professional Edition customer and choose to renew your Professional Edition license at the end of your annual agreement, these changes, including the lower price point and 1,000 fulfillments, apply at that time. These changes do not apply to your existing DPS Professional Edition agreement and take effect only if you renew your license.

DPS Professional Edition customers can continue to create unlimited Single Edition apps, which is unchanged under the new policy. A Single Edition app is defined as an app that includes one built-in or embedded folio.

If you expect to publish three or more apps annually, we encourage you to contact your local reseller to discuss pricing for a multi-year Enterprise Edition license.

Enterprise Edition offers additional functionality and benefits not available through Professional Edition. These include app customization, integration with back-end business systems, in-app marketing tools, targeted content based on user entitlement, and the ability to publish apps privately.

Please find Adobe contact information on www.adobe.com/products/digitalpublishingsuite.

>>>>>>

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Explorer ,
Mar 12, 2014

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I decided to reply here instead of the other little thread that was going (http://forums.adobe.com/thread/1419927?tstart=0). 

I'm sure I'm not the only small agency owner that has a sick feeling in the pit of my stomach right about now.  This policy / pricing model change sinks my entire digital publishing business.  We cater to small local companies and produce multiple multi-folio apps for them.  NONE of them can support a $4800 per year fee.  As it stands currenlty, we are able to spread out the costs so that no one client pays more than $1000 per year (and some are less).

Sorry if I sound like I'm just complaining, and believe me, I know I'm pissing into the wind here.  I'm just disappointed that Adobe couldn't figure out a pricing model that allowed for the small guys to at least get in the door with their clients.  People always get peeved that Apple / Amazon / etc take 30% of their revenue... but, that model at least lets you get in the door.  It costs $100 and some know-how to get an app produced and into the app store.

Adobe has now taken multi-folio apps off the table for almost any small agency like ours.  They instantly set a high barrier to entry, which I personally think is the wrong approach.  Make us pay more if we're successful, but don't kill us for trying and failing.  Which is what could happen now by forking over $4800 for a possibly untested app.  Before this policy change we could at least indulge our creativity with clients, and let clients with little / no budgets get into the game.  Now they're cut out... and unfortunately, so are we.

This is the only "rant" I've EVER put in a forum (if you can believe that), and I hope its my last.  I hope one day to not be in this position.  I hope my small company can get to the point where we can afford an Enterprise license.  I'm just afraid that dream became infinitely more difficult now as we can't "build" up to it any longer on our client base.  I, for one, won't stop serving the little local companies...

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New Here ,
Mar 12, 2014

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I can only agree with GPB.... It's a sad day for small agency's! I was even hoping that the single edition would expand to iPhone & Android... But now I know that's just a dream that's never gonna happen. I now have to skype with my first clinet to tell him what happened today. He has 2 different magazines, who come out on iPad and iPhone and planned to go for android . (One is twice a year , the other just once )

Grts N

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Contributor ,
Mar 12, 2014

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Its the end of our digital publishing business. Readers are not buying magazines in the numbers the industry had hoped and now this.

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Contributor ,
Mar 12, 2014

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Bob, can clarify this point in adobes email

"If you expect to publish three or more apps annually, we encourage you to contact your local reseller to discuss pricing for a multi-year Enterprise Edition license."

Does this mean an Enterprise license can publish multile Apps like Pro used to do?

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Explorer ,
Mar 12, 2014

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Enterprise could always publish multiple apps as far as I knew.

I'm more curious about the rest of that statement... the multi-year enterprise edition license.  The last time I talked to Adobe an Enterprise license was around $50,000 per year.  This statement suggest that a multi-year enterprise license is similar, or less, in cost to 3 apps (which comes out to ~$15,000 per year).

I wasn't aware of this multi-year enterprise license... is this something new? 

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Explorer ,
Mar 12, 2014

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The last time I talked to Adobe DPS  Enterprise was $125k a year (with a three year commitment) plus 25k setup cost.

With technology changing at the pace it does, and with the mysterious "free licensing of the .folio format" hanging out there, who wants to sign up for a 3-year commitment?

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New Here ,
Mar 12, 2014

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The whole time we lose with other vendors of digital publications by the high cost of downloads (yes - 0,21E is too high for many clients).

And now it will additionally terribly high price for the license. I dont understand Adobe politics and sincerely regret that three years ago I invested in it.

Other vendors takes money either for a license or for downloads.

Adobe want to charge BIG money for everything.

Good luck.

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Participant ,
Mar 12, 2014

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This is greed at its worst and it's disgusting. This leaves publishers with ZERO options to pay one flat monthly fee (sub-$500) for multiple apps. The agency model for Professional Edition was a fantastic business model for publishers, but you guys are delusional if you think that agencies won't join up to buy one license together and/or launch a new digital publishing software to compete with Adobe. Adobe has made a lot of enemies today.

At least we know WHY Adobe is doing what it's doing.

http://www.marketwatch.com/story/adobe-profit-slides-as-product-sales-decline-2013-12-12-16485312

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Explorer ,
Mar 12, 2014

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The money and the out-of-the-clear-blue-sky shock, which hurts, believe me, put to one aside; these points need clarifying:

  1. For monthly users, does the change also take effect from the renewal date. So in our case that would mean we have 9 days to sort out a new accounts and shift assets over?
  2. Is Adobe providing some sort of easy way to move titles from one account to another? The system that existed last time I looked took an age - requiring downloading, changing accounts, uploading, republishing for *each issue*. Where is the documentation?
  3. Does it mean creating a new version of the multi-viewer reader so that it links to the right account, submitting it to Apple for approval (which has never taken less than two weeks - so that blows the 9 day deadline)?
  4. Has the option to purchase monthly licenses gone from the store?
  5. What happens if there are two or more titles on an account when the deadline roles around? Do they all stop working? Does the original work and the rest stop?

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Explorer ,
Mar 12, 2014

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Its easy to scream at Adobe and call them greedy.  Ultimately they are a business with shareholders, and they can do whatever their number crunchers feel is in their best interest.  So be it.

I'll be curious to see if they actually get the uptake that they are forecasting with this move.  I honestly don't believe that enough of the small people using Pro edition right now will simply fork over the extra money per app.  This certainly can't be about trying to get people onto Enterprise licenses, because the companies that need / can afford that will buy it regardless.

For a company that is supported by creative individuals, it seems like a poor decision in my eyes to squash that.  Creativity has to start small most of the time, and at times you fail.  Now we can't afford to fail at $4800 per year!  Who wants to take that risk...?

And yes, I understand single edition is still there... but it has obvious limitations despite being "free" to publish.  This is more about purchasing something, building your business around it, and then having it taken away in one email.  You hope when you use a company's products that they just get better over time.  This may be overlay dramatic, but I feel like Apple just took the screen off my iPhone and said "here's your new improved phone!".

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New Here ,
Mar 12, 2014

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But as every fall you make. It's requires us tos tep up again; an dthan you can choose to continue the same path or try another way; None of the both guarantees that you don't fall again.

But at least you'd tried. So I did a quick check and was like, hey there's alternatives for dps, and hey now they're price competetive....

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Participant ,
Mar 12, 2014

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The problem is there are few, if any Adobe DPS alternatives that actually accept the .FOLIO file format right now. Pixelmags, Mag+, etc. all use PDF to publish their magazines. Why change the format of what you have? Let's all group together and collectively use one Enterprise license. DPS is a great software to use - but if Adobe thinks they're going to make millions and billions more because of this, they're gravely mistaken.

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New Here ,
Mar 12, 2014

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That was a shock today. I was thinking first to close my agency. The question of prices and licenses have been discussed right here. Thanks for that. The conduct of Adobe here is indecent. We have made contracts on the basis of the Adobe license. Maybe if Adobe would say that from 2015 there is no longer this type of license, it would be tolerable. So it is a kick in the ass for the Adobe loyal customers. I can not say who should pay the additional costs. I feel we will lose a lot of customers.

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