CD does not activate

[#1]

I purchased Adobe Acrobat Pro 2017 from Staples. When I open the CD, there is no setup file. I do I proceed?

[#2]

I purchased Adobe Acrobat Pro 2017 from Staples. When I open the CD, there is no setup file. I do I proceed?

[#3]

Download Acrobat 2017 Pro below.  NOTE: you will need your serial number to proceed.
https://helpx.adobe.com/download-install/kb/acrobat-2017-downloads.html

[#4]

What is on the CD... is there an EXE or MSI file?

If you have Windows, did you maybe buy a disc for a Mac?