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Top client devices

Adobe Community Professional ,
Oct 15, 2018

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It is no secret that hand held devices are increasingly used to surf the net. But this is beyond all of my expectations.

(The details are for a site specialising in a niche Australian product for the farming community)

Another surprising statistic, Average Session Duration:

  • Mobile: 25 seconds
  • Desktop: 2 minutes

Ben

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Top client devices

Adobe Community Professional ,
Oct 15, 2018

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It is no secret that hand held devices are increasingly used to surf the net. But this is beyond all of my expectations.

(The details are for a site specialising in a niche Australian product for the farming community)

Another surprising statistic, Average Session Duration:

  • Mobile: 25 seconds
  • Desktop: 2 minutes

Ben

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Oct 15, 2018 0
LEGEND ,
Oct 16, 2018

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BenPleysier  wrote

It is no secret that hand held devices are increasingly used to surf the net. But this is beyond all of my expectations.

(The details are for a site specialising in a niche Australian product for the farming community)

Do you think that might be because there is no 'static' broadband available in these 'farming' communities? I don't know Aus and the particular locations your client markets to. If it were the Outer Herbrides (somewhere remote - which I do know in the UK) I would sort of expect stranger than average results.

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Oct 16, 2018 0
Adobe Community Professional ,
Oct 16, 2018

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I think that you may be right. Have a look at the coverage of our broadband network NBN™ Rollout Map - Coverage, availability & lookup map - iiNet


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Oct 16, 2018 0
LEGEND ,
Oct 16, 2018

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The question I would now be asking, is what type of network plan are those mobile users on.

I don't know about Australia, but in many parts of Africa and India, (outside major towns and cities) the data plans are often seperate from the mobile phone, (voice, text) charges, and only G2, (sometimes G3) connections anyway.

This makes file size more important than it would normaly be.

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Oct 16, 2018 0
Adobe Community Professional ,
Oct 16, 2018

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Neither of those stats really surprises me all that much. The duration someone spends on a site with a mobile device is generally going to be much shorter than it would be on the average desktop...

MOBILE:

"Here, let me check that on my phone..."

<opens browser and goes to site>

"Yep, that's for this."

<closes browser and puts phone in pocket>

DESKTOP

"Here, let me check that on the store computer..."

<opens browser and goes to site>

"Yep, that's for this."

<leaves browser window up and walks away (talks to customer, uses restroom, makes a snack, etc)>

"Oh, I can close that now"
<closes browser>

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Oct 16, 2018 0