With exciting innovations in the digital industry, and new apps hitting the market almost on a daily basis, delivering personalized digital experience across customer touch points is the new mantra for customer experience management. Creative organizations are under increased pressure to streamline their creative workflows, work smarter, faster, and collaborate more closely with marketers.
Digital assets are central to most collaborative workflows. However, it is a challenge to manage thousands of brand assets distributed across diverse creative applications and digital asset management solutions. Here is where the connection between Adobe Creative Cloud and Adobe Experience Manager comes to the aid of companies, making it easier to pull content in from different sources. Adobe Asset Link strengthens collaboration between creatives and marketers in the content creation process. Through an inbuilt panel in Adobe Creative Cloud for enterprise apps, such as Photoshop, Illustrator, and InDesign, creatives can find and reuse digital assets and other content from Adobe Experience Manager Assets directly within the Creative Cloud apps. There is no need to log in separately to AEM Assets or learn how to navigate Experience Manager Assets.