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Historically, Adobe issued serial numbers with our apps (i.e. Creative Suite, Creative Cloud for enterprise, Acrobat XI, Acrobat DC) to customers on Enterprise Term License Agreements (ETLAs). These serial numbers do have an expiration date. Once the expiration date has passed, the product will no longer work so it is important to plan your migration before your serial numbers expire. Ensure your end users have continued access to their Adobe apps and services.