#ADW21 – KEYNOTE 1: Eeshita Grover, Marketing Director at Cisco

Adobe Employee ,
Feb 04, 2021

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Content Operations – A key enabler

The science of content and related operations are key for product enablement

Opening Keynote on March 16, 2021, with Eeshita Grover, Marketing Director at Cisco

 

Eeshita Grover is the Marketing Director at Cisco, an American multinational technology enterprise, headquartered in San Jose, California.

About the Keynote

With so many ways to create content, for authors to be noticed and be searched for, like we know – it has become a battle to get viewers’ attention. What can B2B companies do to capture that attention span?

Let’s discuss content operations. We spoke and discussed content strategy for a long decade – now it’s time to discuss content operations. Let’s talk about the operations related to content – and the most important focus is eliminating silos for a reader’s content experience.

Key Discoveries

  • Metadata and Taxonomies are foundational

  • SEO and SEM are imperative

  • Content tools and authors have to learn to be best friends

About the Keynote Speaker

Eeshita Grover leads digital content marketing strategies and early adopter programs for the SDN product line at Cisco. She has created and implemented processes for content generation to deliver materials to brand managers, demand generation teams, customer experience, and sales teams. Eeshita has managed, executed and impacted content presentation, maintenance, delivery of content to Cisco.com. In addition to experience in teaching technical writing Eeshita has also managed large teams of 75+ content professionals and managers.

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