Content Operations – A key enabler
The science of content and related operations are key for product enablement
Opening Keynote on March 16, 2021, with Eeshita Grover, Marketing Director at Cisco
Eeshita Grover is the Marketing Director at Cisco, an American multinational technology enterprise, headquartered in San Jose, California.
About the Keynote
With so many ways to create content, for authors to be noticed and be searched for, like we know – it has become a battle to get viewers’ attention. What can B2B companies do to capture that attention span?
Let’s discuss content operations. We spoke and discussed content strategy for a long decade – now it’s time to discuss content operations. Let’s talk about the operations related to content – and the most important focus is eliminating silos for a reader’s content experience.
Key Discoveries
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Metadata and Taxonomies are foundational
-
SEO and SEM are imperative
-
Content tools and authors have to learn to be best friends
About the Keynote Speaker
Eeshita Grover leads digital content marketing strategies and early adopter programs for the SDN product line at Cisco. She has created and implemented processes for content generation to deliver materials to brand managers, demand generation teams, customer experience, and sales teams. Eeshita has managed, executed and impacted content presentation, maintenance, delivery of content to Cisco.com. In addition to experience in teaching technical writing Eeshita has also managed large teams of 75+ content professionals and managers.
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Intelligent. Modern. Superfast. The new Adobe #FrameMaker is here! Learn more about the market-leading software here. Learn more about this release in the FrameMaker blog post.
Check out the new features in FrameMaker:
- Generate PDF/A- and PDF/X-compliant PDFs
- Painless collaboration using Adobe Acrobat
- New Navigation view for FrameMaker documents
- Out-of-the-box LwDITA support
- All-new HTML engine
- Out-of-the-box translation support
- Superior CSS 3 styling support
- Split documents into chapters
- Greater content accessibility for PDFs
- Support for 2FA/SSO in the Adobe Experience Manager connector
- Insert rich media using DITA elements
For more details, visit the product website: https://adobe.ly/2ZqsEjT
#TechComm #documentation #xml
Content Operations – A key enabler
The science of content and related operations are key for product enablement
Opening Keynote on March 16, 2021, with Eeshita Grover, Marketing Director at Cisco
Eeshita Grover is the Marketing Director at Cisco, an American multinational technology enterprise, headquartered in San Jose, California.
About the Keynote
With so many ways to create content, for authors to be noticed and be searched for, like we know – it has become a battle to get viewers’ attention. What can B2B companies do to capture that attention span?
Let’s discuss content operations. We spoke and discussed content strategy for a long decade – now it’s time to discuss content operations. Let’s talk about the operations related to content – and the most important focus is eliminating silos for a reader’s content experience.
Key Discoveries
-
Metadata and Taxonomies are foundational
-
SEO and SEM are imperative
-
Content tools and authors have to learn to be best friends
About the Keynote Speaker
Eeshita Grover leads digital content marketing strategies and early adopter programs for the SDN product line at Cisco. She has created and implemented processes for content generation to deliver materials to brand managers, demand generation teams, customer experience, and sales teams. Eeshita has managed, executed and impacted content presentation, maintenance, delivery of content to Cisco.com. In addition to experience in teaching technical writing Eeshita has also managed large teams of 75+ content professionals and managers.
Subscribe to our newsletter to receive updates on products, live sessions, events, industry insights, and more.
Intelligent. Modern. Superfast. The new Adobe #FrameMaker is here! Learn more about the market-leading software here. Learn more about this release in the FrameMaker blog post.
Check out the new features in FrameMaker:
- Generate PDF/A- and PDF/X-compliant PDFs
- Painless collaboration using Adobe Acrobat
- New Navigation view for FrameMaker documents
- Out-of-the-box LwDITA support
- All-new HTML engine
- Out-of-the-box translation support
- Superior CSS 3 styling support
- Split documents into chapters
- Greater content accessibility for PDFs
- Support for 2FA/SSO in the Adobe Experience Manager connector
- Insert rich media using DITA elements
For more details, visit the product website: https://adobe.ly/2ZqsEjT
#TechComm #documentation #xml
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