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How can I import and activate a .gif file into FrameMaker 10?
You can import a gif into FrameMaker, but you won't be able to see the animation in FrameMaker, nor will you see it if you publish to PDF. Converting it to a .MP4 (or .MOV) would be a better option.
See Is there a reason why animated .gifs don't work in FM or publish to pdf? & will they next version?