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1

Best vector format for logos

Contributor ,
Feb 22, 2024 Feb 22, 2024

I have to create logos and icons for clients. Traditionally I would supply both vector EPS files and bitmap PNG and JPEG files. However, recently clients have been expecting vector format logos, rather than bitmap. And in a format that they can use in:

Adobe CC

Affinity software

Canva

Word and Powerpoint

 

EPS

Files can't be used in Canva or Microsoft apps

 

SVG

Doesn't support CMYK and have other issues https://community.adobe.com/t5/indesign-discussions/placed-svg-files-do-not-fill-frame/m-p/14437985#...

 

AI

Isn't supported outside of Adobe

 

PDF

I've never thought of saving logos and brand assets as PDFs, but I assume all the apps above can open a PDF file. PDF supports CMYK and RGB. And this could be the way  to go?

 

Any recommendations welcomed!

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Adobe
Community Expert ,
Feb 23, 2024 Feb 23, 2024
LATEST

I would supply:

Original AI (in case they want to make changes)

EPS for older software such as vinyl cutters. 

PDF for more morder workflows; I would leave the color in same mode as it was created.

PNG (you can make various sizes quickly with the export for screens function),

If logo is a monochrome design, TIFF (a 1500 ppi, 1 bit/Bitmap mode, LZW-compressed; these can colored anything you want in page-layout programs, including white/paper)

SVG if they ask for it.

 

Anything else, they can make themselves or ask you for it.

 

David Creamer: Community Expert (ACI and ACE 1995-2023)
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