for review

[compartista]

https://assets.adobe.com/id/urn:aaid:sc:US:cad5dc34-d7d2-42bd-8672-19259f03d5b0?view=published

https://assets.adobe.com/id/urn:aaid:sc:US:cad5dc34-d7d2-42bd-8672-19259f03d5b0?view=published

[rayek.elfin]

I left some comments.

Please take these as constructive criticism. On the whole, your work could be improved if you:

• improve your typography knowledge and control.
• learn to use underlying layout grids and how to visually create connections between groups of content. The grid informs the content, and the content informs the grid.
• execute with precision.
• feel for space is quite good, but undirected, inconsistent, and uncontrolled.
• have a reason for every single design decision and element that is added or removed. Design with intent. Avoid adding in anything that is visual fluff, or "because I felt it needed it". Your feeling is correct - but avoid placing or removing stuff without good reason. You should be able to provide a justification for everything you do in your design: if someone asks you "why did you use those colours" or "why did you place that element there" you should be able to readily answer these.
  Approach each design as a problem statement that requires a clear answer with solid argumentation.

In short, you seem to mostly design by "feeling" your way around, in my opinion. At the moment --looking at your other work-- your potential and design work is stymied by a lack of control and limited rational design thinking.

If you instill some of that in your work, you will level up your design work to the next level and beyond!

[compartista]

Thank you so much for your constructive criticism. I appreciate it so much,
and I agree with everything you said. I don’t design with intent so I am
really going to take into consideration everything you said here and make
some changes. I don’t even know how to go about seeking the direction
though, how do I do that? --
Sincerely,


Deanna Devine
http://www.compartist.wixsite.com/designjar

[compartista]

https://assets.adobe.com/id/urn:aaid:sc:US:668f8deb-a1bb-4bc8-9520-8bd8ec71c6cb?view=published

Here is a updated version of my brochure.
What do you think? I took the advice you gave me,
I worked with my grids, I tried to create a balance and contrast.
I recreated my logo because I stopped and did research and realized
that I like the color green because it signifies everything that I stand for,
as far as what I want to relate to my customer, as you stated,
What is my company about, it's about Hope, Growth, Freshness, and Prosperity.
I used different shades of green to give it more visual stimulation.
I hope you get this, and I want you to know that I am very appreciative
of the time you took to tell me what I needed to do to improve my design.
Like I said, you were so right, no direction whatsoever, I was designing
based on feeling with no intention. This helped me tremendously. Thank you