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Illustrator Might Consider a Name Change...Seriously.

Engaged ,
Mar 08, 2023 Mar 08, 2023

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Hi Everybody,

 

In all honesty I don't use Illustrator very often I'm mostly a pixel person (PSD/AE). I have to admit though more and more I'm seeing "Ai" used over and over and I can't tell if the person in the creative blog is posting something regarding Adobe Illustrator or Artificial Intelligence. I don't think AI is going anywhere and I don't think Adobe will have the ability to claim copyright infringement, so I think a name change might be in order.

 

The lastest message in my email box: "Workshop: New Ai Tools for Video". So which is it? I had to click through 3 screens and still was given no answer, but since automation became the so subject matter I think it's probably the latter.

 

Regardless, the definitioin is losing clarity.

 

 

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Adobe
Community Expert ,
Mar 08, 2023 Mar 08, 2023

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I think you can mostly discern it by context. Illustrator has never played a role in video editing workflows (as a video tool), so that might give you an indication.

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Community Expert ,
Mar 09, 2023 Mar 09, 2023

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Well, it's Ai VS A.I.

Imaginerie_0-1678357252702.png


if anything, the people talking about artificial intelligence would be graced to learn that an acronym has to be written a certain way in order to be intelligible.
I don't know why Adobe decided to shorten Adobe Illustrator with a lower case i, maybe that was to distinguish it from Artificial intelligence? The term is not novel by any means (1955 apparently, so Illustrator wasn't even an idea)
https://sitn.hms.harvard.edu/flash/2017/history-artificial-intelligence/https://www.forbes.com/sites...

Pedantry, I hear you say! 🤣
Still, If I were Adobe, I wouldn't budge ...

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Engaged ,
Mar 12, 2023 Mar 12, 2023

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I actually agree with you. It's the best way culturally to adapt in terms of "branding etymology".

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Community Expert ,
Mar 09, 2023 Mar 09, 2023

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quote

I had to click through 3 screens and still was given no answer

 

Surely you can't blame that on Adobe.

 

I'd agree the developing overlap is unfortunate, but I have serious doubt Adobe will find it constitutes a business case to change the name.

 

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Engaged ,
Mar 12, 2023 Mar 12, 2023

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We shall see...Mwahahaha.

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Community Expert ,
Mar 12, 2023 Mar 12, 2023

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Adobe Illustrator has 35 years of established history. That's a really long history to consider when it comes to requesting a brand name change simply because the pop culture zeitgeist is obessing over "artificial intelligence."

By the way, Illustrator is a useful tool for video production. After Effects and Premiere Pro can import vector content from Illustrator and even put it into motion.

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Community Expert ,
Mar 13, 2023 Mar 13, 2023

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Hi Bobby, just wanted to say that I meant it never played a role as a video tool per se. Of course it is great for creating assets that can be used in video production. I use it myself extensively.

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Explorer ,
Apr 17, 2024 Apr 17, 2024

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Literally zipping my .ai files so non-Illustrator users will stop assuming that I'm using A.I. 

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