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I've been playing about in illustrator and trying a few new things. I stumbled across the attached kinetic style typography, but no idea how to achieve it.
Does anyone have any suggestions?
There is a tool inType Tool Family called Type on Path. Please review this link.
How to create type on a path in Illustrator (adobe.com)
Make your text into a symbol. Create an Extrude and Bevel instance from a circle. Use Map Art and Invisible Geometry to place the art into the 3D shape.