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I'm trying to add color halftone (Effect > Pixelate > Color Halftone) to achieve this effect
BUT INSTEAD I'M GETTING THIS:
how can I edit the sizing and clarity of my resulting color halftone? Any help would be much appreciated.
Thanks
Adobe Illustrator 2020
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Pixel effects derive their results from the pixel effect DPI setting and the document DPI. The result will be different for a 72 DPI document vs. a 300 DPI one. And of course there is no point in zooming in 400% on what clearly is just a small text object and then expect a detailed halftone. The type itself may need to be designed larger to begin with. It seems you have several misunderstandings about some basics here.
Mylenium
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As mentioned by Mylenium, your ppi settings are too low to get a crisp raster effect and zooming in on low res pixels does not make it better.
You coud increase the document raster effects, but you can also apply a rasterize effect to the settings for the fill and increase the resolution to 300 ppi or higher.
Also: move the effects to the fill instead of applying them to both stroke and fill.