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Hello,
I would like to add customized bullet points to my documents in Illustrator. The bullet point will be a small graphic from our brand standards. How could I do this? Thank you.
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Since Illustrator still does not allow inline graphics inside type objects, you would have to create a custom font with a font creation application in order to incorporate it in Illustrator.
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As @Kurt Gold said, even in InDesign you need it to be as a character to use it as a bullet.
So you need to make it manually.
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You can create a custom font using
http://www.glyphrstudio.com/online/
Its free and easy to learn. You just have to paste the vector paths into the charachter you want to use for your custom bullet, then export to .otf.