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Images Placed into Illustrator Remaining Vector?

Explorer ,
Jul 08, 2020

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I understand how Illustrator is the best for logo design and understand the benefit of a vector design.

My question is can you place an image from Photoshop as a png or jpg or otherwise into Illustrator and incorporate it in your design and have it remain vector-based?
 
In particular it is an image that I don't think would be easily traced - it is an image of green and white stripes.
 
Thanks.
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Correct answer by Jacob_Bugge | Most Valuable Participant

grantserafy,

 

A raster image remains raster = non vector artwork.

 

In many cases, the resulting artwork in an AI document contains both raster and vector parts, the former being raster images, rasterized artwork, and raster effects, each raster part having a certain resolution and therefore a size dependent appearance/quality and appear jagged/pixelated when scaled up or zoomed in on beyond a certain limit.

 

Whether that is an issue, and whether it is good, bad, or ugly, to image trace a given raster image, may be best judged/decided by trying.

 

 

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Images Placed into Illustrator Remaining Vector?

Explorer ,
Jul 08, 2020

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I understand how Illustrator is the best for logo design and understand the benefit of a vector design.

My question is can you place an image from Photoshop as a png or jpg or otherwise into Illustrator and incorporate it in your design and have it remain vector-based?
 
In particular it is an image that I don't think would be easily traced - it is an image of green and white stripes.
 
Thanks.
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Correct answer by Jacob_Bugge | Most Valuable Participant

grantserafy,

 

A raster image remains raster = non vector artwork.

 

In many cases, the resulting artwork in an AI document contains both raster and vector parts, the former being raster images, rasterized artwork, and raster effects, each raster part having a certain resolution and therefore a size dependent appearance/quality and appear jagged/pixelated when scaled up or zoomed in on beyond a certain limit.

 

Whether that is an issue, and whether it is good, bad, or ugly, to image trace a given raster image, may be best judged/decided by trying.

 

 

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Most Valuable Participant ,
Jul 08, 2020

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grantserafy,

 

A raster image remains raster = non vector artwork.

 

In many cases, the resulting artwork in an AI document contains both raster and vector parts, the former being raster images, rasterized artwork, and raster effects, each raster part having a certain resolution and therefore a size dependent appearance/quality and appear jagged/pixelated when scaled up or zoomed in on beyond a certain limit.

 

Whether that is an issue, and whether it is good, bad, or ugly, to image trace a given raster image, may be best judged/decided by trying.

 

 

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Explorer ,
Jul 08, 2020

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Makes sense, thank you.  If I image trace it and then resave it as an eps or svg does that make it a vector image that can be placed in my logo design in Illustrator and remain a vector?  I tried to image trace it and it did not alter the image much.

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Most Valuable Participant ,
Jul 08, 2020

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You are welcome, grantserafy.

 

Is there any reason at all to even consider anything but using the traced image as it is and retaining its full quality and usability?

 

Both EPS and SVG are for quite different purposes, the former generally considered long outdated.

 

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Explorer ,
Jul 08, 2020

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Just not very experienced in it - just was not sure how to best take the traced image and save it and then move to the logo design - seems like you are indicating SVG best format and that it would then retain vector quality.  Hope I am interpreting it correctly - appreciate the info...

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Most Valuable Participant ,
Jul 09, 2020

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grantserafy,

 

"seems like you are indicating SVG best format and that it would then retain vector quality."

 

Far from it, maybe I ought to have written more clearly that both formats are limited (reduced usability and quality) although both will give vector artwork in this case (EPS, like AI, can contain both vector and raster artwork, but an image trace is vector).

 

When you have performed the Image Trace, you have full quality and full usability vector artwork which you can work with just like you can work with anything else you create in the AI document (when you have expanded it (Object>Image Trace>Expand)), so you can just move it to where you need it, copy it (in the same Layer or into another Layer, change colours, edit paths, apply transparency and effects, and whatnot. It simply becomes just another part of the artwork you are creating.

 

Hence my question.

 

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Explorer ,
Jul 09, 2020

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Thanks Jacob.

 

I have a lot to learn obviously.  Cut me off anytime if you get tired of questions.  I am sure you are very busy.

What is the best format for a logo then to save it as - I now I need to send it to clients in multiple formats? I assume it to be SVG, EPS, JPG, PNG, PSD, PDF.

I just like the options PS allows for styling text and images as opposed to Illustrator - I guess that is where all this started.  I would love to be able to design images and text in PS and then place them in Illustrator and have them be vector images - maybe I can if, like you indicated, image trace the images from PS and then expand them and then place them.

I think I image traced my striped image and placed it in my logo design and then saved it as EPS and then tried to test it at larger view (in Preview on Mac where it converted to a PDF) - it did not pixelate no matter how much I zoomed in - curious if that is a way to test my designs?

Thanks!

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Adobe Community Professional ,
Jul 09, 2020

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>What is the best format for a logo then to save it as - I now I need to send it to clients in multiple formats? I assume it to be SVG, EPS, JPG, PNG, PSD, PDF.

 

It is best to ask them, although that is not often enough. Often cleints don't know and they ask for “the default.” There is no default. Each placement of a logo requires a certain colour mode, a certain format,or type of format (ie. vector or raster) and, if raster, a specific resolution.

 

When this happens you need to decide whether it is worthwhile managing the files yourself of just handing over a package containg high and low resolution raster logos in JPEG and PNG format in multiple modes (RGB, white, black) and both RGB and CMYK rasters in EPS and PDF formats. One logo might require handing over 20 or more files. Each file will need to be named clearly so the client knows its use and resolution. you would also need to provide some documentation explainging which version to use for each placement and which versions are best with each program they might use. All this is billable, of course.

 

Managing the files yourself will give you better control and protect both you and the client from the inevitible even of the wrong file being used for something. If you give hte files to the client I guarantee the low res JPEG will be send to a vinyly plotter. But it also means you'll constantly deal with small jobs of proding the logo to printers, web developers, the client themselves for their PowerPoint decks, and more. Then you have to decide whether you should invoice for half an hour’s work each time this happens.

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Adobe Community Professional ,
Jul 09, 2020

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I usually send the client a low-res PNG and high res PNG (with _72 or _300 appended to the filename to indicate resolution) and both RGB and CMYK PDFs. That’s it. If they need more they can ask, but if they punt the decision to me I keep it simple. These will cover 90% of the uses they need, so long as they are educated and disciplined about which file to use for what purpose.

 

People tend to prefer Photoshop or Illustrator and judge either to be more intuitive based on which they learned first. If you feel comfortable in Photoshop then use Illustrator you can be easily confused by its similar looking interface, tools, and commands that work quite differently from what you are used to. YouTube, Lynda, and Adobe TV can help.

 

If you want to know if your logo is fully vector press Command-Y or Control-Y in Illustrator to switch to Artwork Only view. placed images appear as frames with an X through them and paths show as unfilled hairlines. If you see the outline of your logo then you know it’s vectors.

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Explorer ,
Jul 09, 2020

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Thanks for taking the time Scott.  If I may, attached are screenshots of the file in question - I did the Command Y (great tip, thanks!) and it did not show the striped image (green and white striped image was one I tried to trace and place) with an 'X' so guess it is not vector - just want to be sure I am understanding the image in Comand Y as you suggested - my text also does not have an 'X' and those were all started in Illustrator so got confused....maybe you meant if the 'X' shows up as it has then the entire image is vector.....I'm so confused......BTW - what is best format to insert image into PowerPoint that would be used for print and maybe on email and web?

 

Thanks!Screen Shot 2020-07-09 at 2.14.29 PM.pngScreen Shot 2020-07-09 at 2.14.03 PM.png

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Adobe Community Professional ,
Jul 09, 2020

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In Artwork view text shows with a solid black fill, regardless of attributes. Other things to be aware of in Artwork view is that live effects from the Effects menu don't appear. For example a circle with a 3D extrude effect will print and export as a vector but in Artwork view will show as just a circle.

 

As for that striped background: yup, that's still raster. It will be easy to create. It looks like some light blue lines over a gradient will do it. Use the circle as a mask. Look up Clipping Paths to understand masking. “Search & Placement” are raster, too.

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Most Valuable Participant ,
Jul 09, 2020

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grantserafy,

 

In addition to what Scott said about the striped raster image, it appears in the second screenshot as the largest square with the cross, and it is only clipped with the circle, in other words you (still) have a rather large raster image (only the greater part outside the circle is made invisible by the masking); you can also see it in the Layers palette to the right in both screenshots, within the expanded <Clip G(roup) beneath the <Ell(ipse) which is the circle and shown as the <Li(nked Image).

 

So I am afraid you have only Masked it and not Image Traced it.

 

With only horizontal lines, there is no real basis for seeing pixelation in the raster image, especially if each stripe has a solid colour or a gentle transition as here; zooming in far enough you will see banding in a corresponding vector version as well so it is a bit woolly in any case.

 

The stripes can be (re)created as vector artwork in more than one way, suitable ways depending on the exact desired appearance, such as the choice between smooth vertical colour transitions and solid colours; in this case I believe I should prefer smooth for both darker and paler stripes.

 

Apart from all that, two of the darker stripes have a presumably unwanted pale horizontal line through the middle, one at the baseline of  MOTR and the other just below SEARCH & PLACEMENT.

 

The helpx search page is a good source to Bookmark and use, just fill in search terms, as in the links below,

https://helpx.adobe.com/search-results.html?q=&scope=%5B%22helpx%22%5D&subscope=%5B%5D&limit=10&star...

 

You can read more about Clipping Masks here,

https://helpx.adobe.com/search-results.html?q=clipping+mask+illustrator&scope=%5B%22helpx%22%5D&subs...

 

and about Image Trace here,

https://helpx.adobe.com/search-results.html?q=image+trace+illustrator&scope=%5B%22helpx%22%5D&subsco...

 

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Explorer ,
Jul 09, 2020

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Dang - I'm on about my third video so will keep learning but on the Search and Placement text, the only thing I think I did different from the other text in the logo was not Expand it or Create Outline - is that the proper step to make sure text is vector?

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Explorer ,
Jul 09, 2020

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Good catch Jacob on those unwanted lines....


I  Expanded that Search & Placement text but on Command Y it shows up with outline instead of solid black....confusing.


Is there any place you guys know of that has basic steps, like...

 

To add text to a logo properly:
1. Select Type tool

2. Type info

3. Expand it

 

To add image to logo properly:
1. Image trace image with the following settings...

a.

b.

c.

2. Expand it

3. Save it as png

4. Place in logo

 

To add shape to logo properly:

1. Add shape

2. Expand it

 

etc, etc.

 

I guess I am trying to simplify it as I can't seem to pick up the proper steps for a logo with all the videos.

 

Thanks.

 

 

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Explorer ,
Jul 09, 2020

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I am making progress - thanks for help guys....Screen Shot 2020-07-09 at 11.24.34 PM.png

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Most Valuable Participant ,
Jul 09, 2020

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grantserafy,

 

Concerning PS and AI, unless you are after irregular/photolike/hand drawn appearances, in many cases  you may be happier if you redraw/reinterpret/start over in the native AI vector ways (Pen Tool and friends). And in many cases, tracing a raster image only replaces pixelation with another irregularity where a cleaner appearance will be far better. So the lack of pixelation is only a sign of vectorization, not necessarily of quality.

 

Concerning logo files, just do as Scott says; it is far better to ask him.

 

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Most Valuable Participant ,
Jul 10, 2020

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grantserafy,

 

"I Expanded that Search & Placement text but on Command Y it shows up with outline instead of solid black....confusing."

 

That is just normal behaviour: when you Type>Create Outlines or Expand, you create Compound Paths, and you see the paths bounding the letters which appear hollow.

 

"To add image to logo properly:
1. Image trace image with the following settings...

a.

b.

c.

2. Expand it

3. Save it as png

4. Place in logo"

 

a. - c. depend on the raster artwork, no catchall.

 

3. Save it as png brings it back to being a raster image, thereby completely desrtroying/undoing the Image Trace. Use (the desired part(s) of) the object(s) directly, just as any other vector artwork in the document.

 

To add shape to logo properly:

1. Add shape

2. Expand it

 

2. Expand it is only desirably in some cases; in many cases it is better to leave it as it is.

 

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Explorer ,
Jul 10, 2020

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Awesome tips...

This is where I am, hopefully headed in the right direction, made myself a little cheat sheet...

Screen Shot 2020-07-10 at 11.08.58 AM.png

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Explorer ,
Jul 10, 2020

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If you guys don't mind...what about this logo - comes Screen Shot 2020-07-10 at 12.37.55 PM.pngScreen Shot 2020-07-10 at 12.37.49 PM.pngout all in outline Command Y - is it all vector?

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Explorer ,
Jul 10, 2020

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Also curious if you create a logo in PS and then export it as SVG is that then a proper vector logo?

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Explorer ,
Jul 10, 2020

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This is that same SVG logo from above...seems like maybe I did it right??Screen Shot 2020-07-10 at 12.57.05 PM.png

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