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I'm working on a 5x7" magazine ad and in the spec document they sent over includes this image. You'll notice some additional information outside of the print area graphic, "X.XX in bleed" and "X.XX in trim". I have no idea what that's trying to say. Does anyone else in the forum know what this means? I'm quite familiar with trim size, cut size, bleed, text-safe area/margins but I've never seen it presented in this way before so it has me a little confused. Thanks in advance for your help.
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I moved your post to the main InDesign forum from the EPUB forum.
That is seriously confusing. Normally, , as you noted, you'd see the page size with a safe zone and a bleed. I'd call them and find out what they want.
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6,98 - 6,78 is 0,10 at each side maybe is what they mean.
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Dank u wel, Frans! That was how I originally interpreted the instructions but it doesn’t jive with print standard for bleed, which is usually .125 inch. I’m going to see if I can get in touch with someone at the company putting the magazine together on Monday to see if I can get clarification.
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Thanks BobLevine. Didn’t realize I was in the EPUB forum. And yes, it is really confusing. Thanks for your reply
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I'm thinking that when it says "6.98 in bleed" the "in" means "inches."
Still doesn't make sense to me, though. Why would a 5x7 inch horizontal document be set to 6.98 inches when bleeding? wouldn't the size be larger than 7 inches, not smaller?
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That’s exactly what I was thinking Scott. It doesn’t make much sense as they present it
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I've seen this before with automated printing where the 5"x7" dimension isn't literally the final production dimension—there is some adjustment to get extra efficiency. As Frans suggests, it seems like they want this for the document setup (the margins would be your choice):

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I Googled "magazine ad specs" and other companies give clearer instructions. If you don't have anything that bleeds, then that's not a worry. But 5" x 7" doesn't mean edge to edge. You have to make it a little smaller so they can fit it into a 5" x 7" space with wiggle room.
Here is Forbes Print Specs, for example:
https://www.forbes.com/forbes-media/wp-content/uploads/2015/06/2017-PrintSpecs.pdf
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Thanks Rob Day! I’ll give that a try on Monday and see if I can get in touch with the company to confirm the instructions. I’ll update you all here if I do clarification.
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but it doesn’t jive with print standard for bleed, which is usually .125 inch.
You should definitely ask, but bleeds will vary, and with online printers it often is not the standard—this is Moo Card's postcard with a .08 bleed:

They are likely trying to fit the imposition to a set press sheet size
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Moo's specs, of course, make sense. For a 6" x 4" postcard, adding a slight bleed increases the overall size of the designed document.
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Didn't mean to go OT, I only used it as an example where the .125" standard isn't always used (.08").
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