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How do I turn a booklet in InDesign to a flipbook PDF, that I can send out through email and put on a website?
You can create a flipbook from your InDesign document with third-party apps, such as this and you can put it on your website and email a link:
To be very clear, the output from that service is absolutely not a PDF file, but rather a proprietary format that you might not be able to read in the distant future or maybe even tomorrow.
You can create somthing similar using Pubish Online. But if you're looking for the old Flash-based page curls, they are not available. Rather old-fashioned, anyway.
But there is lots of interactivity that can be added, using just InDesign with Publish Online, both of which you already have. Check out these sample documents: http://bit.ly/PubOnCollection