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Your page number should be on the Master Page.
https://helpx.adobe.com/ie/indesign/how-to/work-with-multi-page-documents.html
Insert a page number special character
https://www.wikihow.com/Add-Page-Numbers-in-InDesign
Create a Running Head Text variable for the side bar
https://www.adobepress.com/articles/article.asp?p=1349397
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From the screen shot—it looks like the text frame for the page number is on the master page, but you typed in the letter "A" in place of using the marker. Use Type > Insert Special Character > Markers > Current Page Number instead.
The tag line looks fine. What were you hoping for? If you wanted vertical text and not rotated text, use text on a path described here: https://creativepro.com/setting-vertical-text-in-indesign/.
~Barb