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I have a long document with ASCII quotation marks and apostrophes throughout where there should be Unicode left/right single and double quotation marks. Three questions:
1) How did this happen?
2) How do I prevent it from happening again?
3) How do I fix it?
you are asking how this could happen:
I assume you assigned the language [No Language] while importing.
Either you synched to a paragraph style in your InDesign document that has [No Language] applied as value for language or you selected text with [No Language] during import or if you pasted from Word.
Before doing anything to fix it, first let me know, if this could be the issue.
Later we could fix it with a couple of GREP Find/Change actions.
( ACP )