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I assume you are asking about a Watermark appearing on a 'white' border that surrounds an image.
First you will need to have or add a white border around the image either by using Photoshop (expanding the canvas) or Export a Print to JPG (with suitable margins ) that you then re-import into LrC.
Using this 'new' image with the white border in the print module- Edit your watermark to 'Anchor to left-central location and Rotate the text.
If you were to create an Identity Plate (with your text) that can be dragged anywhere on the print page, even onto a 'paper' border and not on the image cell.
Watermarks can only be placed ON the image.
Identity Plates can be placed anywhere on the PAGE.