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This can be done in masking indeed but is not trivial. Basically add a new mask with a brush set to a fairly large feather and brush over the area affected. Then scroll down to the point color area in the mask settings and hit the dropper. Drop a point in the brighter area due to the glare. Then move the luminance shift on that swatch down to -70 or so, Sat shift to +30 and Hue shift to -32 or so and you get this:
I am sure with more time you can do better.
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This is trivial in Photoshop and that's definitely where I'd do it. A Levels or Curves layer, and soft/low opacity brushing in the mask to slowly build up the adjustment.
If channels are close to clipping it's a different matter, but that's not the case here.