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I am currently organizing my portfolio for my website and adding keywords to Lightroom Classic. I would like to embed those keywords to the metadata of the Jpeg file during the export process. My question is if I do this will those embedded keywords be recognized in a google search? I've searched this topic and can't find a clear answer to this question that is current. It would be great to know this before I go through the tedious process of renaming each file with those same keywords.
While you wait upon directed answer to your query, here's a ultra-quick way to add keywords to your lightroom catalog files.
In Library, find PaintCan. Select Keywords. In dialog box, paste in from your word processor all the relevant keywords you want for that specfic file set in the Library mode.
I came across this in my previous search and just reread it. Looks like the last time it was updated was in 2017. According to this article, the ebedded metadata in XMP format would not be searchable on major search engines. I'm hoping that this has changed in the last few years, but if I don't hear any different, I'll have to assume that the answer to my question is still no.
"According to this article, the ebedded metadata in XMP format would not be searchable on major search engines."
I'm not sure how useful it would be anyhow since a Goggle Image search on a few keywords will probably pullup thousands of matches. Perhaps I don't fully understanad what you're trying to accomplish.
I'm just trying to boost my web presence. Right now I have none and I'm trying out different things. With SEO, advice I got was to rename all the files of images on my website with keywords that would maximize my "searchability". If I choose the right keywords then maybe I'll show up in a google search. For instance, if one of my keywords is a venue that I've worked at, then maybe one of my images shows up in a search for that venue. I already add keywords in LR so that is fairly easy and quick for me. Renaming files to include these keywords would take much longer so I was just seeing if I could save a step:)
My question is if I do this will those embedded keywords be recognized in a google search?
I'd recommend contacting the ISP that hosts your web site and asked them about how to best expose images. For example, there is likely a behavior difference between the image being on it's own page versus in a page with other images. I would expect that during the import process, the keywords would have to be copied from the metadata into a web page structure that the SEO would read.
"Renaming files to include these keywords would take much longer so I was just seeing if I could save a step:)"
You can easily rename the files in the LrC Export module so that it includes the keywords. In the Export module File Naming panel select 'Edit' in the dropdown selector. and choose Keywords and Filename or whatever fields you want to add. The keywords are separated with a comma and space.
Google's crawler indexes exif metadata in jpeg files: https://support.google.com/gsa/answer/6329277?hl=en so yeah it will index Lightroom exported keywords in jpeg files hosted on a webserver as long as the file is referenced from a webpage that the crawler indexes. This will make your images show up in a google image search indeed based on the keywords.