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Camera settings, like Picture styles, are only applied to jpgs, and the jpg preview that is embedded in the raw file.
These settings are recorded in the raw file, but Lightroom doesn't understand them, and ignores them.
(there are exceptions to this, some recent camera models writes these setting as XMP, which Lightroom understands)
You seem to be using a Nikon, and Nikon cameras have a setting called Active D-Lighting, which I suspect you have used – it lifts the shadows and mid-tones of the jpg.
The image you see on the back of the camera is also a jpg, and gives you a misleading impression of a correct exposure.
In reality, the image is underexposed, which becomes evident when you view the raw file in Lightroom.
I suggest that you turn off any camera settings, and particularly Active D-Lighting.
This should also make jpgs and raw files match more closely.
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Well this little tip was exceptionally helpful!!! Active D-Lighting was absolutely the issue for me (even though I shoot raw). No idea how or when that setting went bonkers (though obviously user error), but IT WAS SET TO THE HIGHEST SETTING. Pfft. All fixed now. 🙂