I've been exporting from Lightroom and asking Lightroom to add my watermark sporadically. Up until now it has. Today upon export I requested that it do so. This time it wasn't added. I tried again and same thing. Why isn't Lightroom adding my watermark?
WobertC • Adobe Community Professional, Jul 15, 2020
Are you exporting to JPG (or TIF)? (Cannot add watermarks to raw file-types.)
Do you use a 'Graphic' watermark? Is the graphic file available in the same location as when you created the WM Preset?
Try and edit or recreate the watermark in the WM Editor.