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Hi Preran,
Muse is giving me an error. or more specifically Business Catalyst says it has already stopped hosting. I was under the impression that we could make test sites until May 18, 2018 to overwrite in the future. I would need to overwrite my only live sites. I need those. So basically Muse is of no use but to keep those two sites.
This is what happens when I try to make a dummy site for after end of life
What is wrong?
Thank you.
Janet
I see I am not alone with this problem!
I have no words to define my frustration with the discontinuation of Adobe Muse, a software that I would define as perfect. Only an idiot could think of such idea. If I were the CEO of that company, I would fire him immediately. Do not play with your customers’ trust. Nobody is indispensable.
Okay, it's Sunday, so let's have a long-read on this matter.
This is Shantanu Narayen, since 2005 the CEO of Adobe:
He has been steering Adobe towards a more "experience" driven company, helping customers not just to create media assets, but also to gain more control over their media marketing and strategies in all kinds of digital communication. He embraces change, he adores challenges, and he dislikes paved roads and preserving conventions just for the sake of keeping them. And he's the guy who has to make the tough decisions like cutting off products (like Muse) and projects which are not (or can not be) aligned with the company's strategies and goals.
He's not a 'bad guy', he just has different views of and for the company he's leading, compared to how we used to see Adobe.
"Regardless of changes in technology, the mission of the company has remained the same – change the world through digital experiences. It comes down to recognizing what our customers need and not being afraid to change because at the end of the day, preserving the status quo is not a business strategy."
From this page:
http://www.digitalmarket.asia/shantanu-narayen-on-why-adobe-has-pinned-its-future-on-experience/
Mr Narayen set the tone of the discussions while tracing the Adobe journey, and why it was important to not preserve status quo in order to attain growth. In early 2008, Adobe’s products like the Acrobat, Creative Suite, Illustrator and Photoshop were leading in their category, but the company’s growth was stagnated. "Mobile was upending our software desktop business. While we were focused on tools, organisations building with scale were passing us by."
So he decided to not just change gears – Adobe started driving a whole new car, the Experience Cloud. Making media more flexible, measurable, marketable. And it turns out to be a profitable road.
From their Q1 2018 stock report:
http://news.adobe.com/press-release/corporate/adobe-achieves-record-revenue-0
Financial Highlights
Adobe quarterly revenue: $ 2.08 billion
which represents 24 percent yoy growth
Digital Media revenue was $ 1.46 billion
Creative revenue growing to $ 1.23 billion
Document Cloud revenue of $ 231 million
Digital Experience was $ 554 million,
which represents 16 percent growth.
Revenues year-on-year
Subscriptions from $ 1,383 to $ 1,793 million
Sold Products from $ 183 to $ 171 million
So the Digital Experience business is already at almost half the size of the Creative stuff !
And every move Adobe makes, from print to mobile, from desktop to cloud, from licensing to subscriptions, from creating media to experiences, they all seem to pay off. Stock holders (and Microsoft) are more than happy to have the current Adobe CEO at the helm. And that's what counts, otherwise the company would be out of business.
Some extra links to highlight the changing challenges and views of CEOs at Adobe:
Getting reorganization right – how Bruce Chizen drove change and innovation at Adobe
Adobe president and CEO Shantanu Narayen: agencies are going through change
From digital publishing to the next 35 years of creating experiences
So what would you do if you'd be in their shoes ? Or would you rather keep wearing your own shoes ?
Act in the way how Adobe acts as well: don't regard your suppliers and customers as a life-time partner but as just another company providing and buying tools and services. Some you like, some you don't. Some you buy, some you won't. You don't need to love them, we're not married to them. I know, it feels powerless and disappointing, when their decisions force us to change our business. (That's exactly how Adobe felt when Quark dismissed PDF, and when Apple ditched Flash). But change is inevitable, especially in the media industry. And it almost always changes for the better...
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