Help! Image losing quality for web when resized

[jordant81900302]

I was given PDF files to convert to PNG for a Yelp Ad.

I am unable to resize this in Illustrator as the fonts were not embedded into the files & not available, leaving me to do this in Photoshop.

When I scale to the requested size and preview in web, the image quality is blurry. I have tried several variations on saving, and none seem to work. If anyone would be willing to provide step-by-step instruction on this or a link to instruction, that would be so helpful.

The example file I've added (110329#1) was requested to be converted to PNG with dimensions 300x250px. 

The 'Original Specs' file are the file specifications that pop up when I open the PDF in PSD. (below)

The 'Saving' file is the menu for Legacy Save for web. This is where I see blurry images on previews. (below)

I would be incredibly grateful for any assistance on this. 

[jordant81900302]

So, the original file can't upload on this message board. I've received this error message 'The attachment's 110329#1.pdf content type (application/pdf) does not match its file extension and has been removed.'

[D Fosse · Accepted solution]

You're scaling the file down from 1250 x 1042 pixels, down to 300 x 250 pixels. Of course it's blurry, you have only 7-8 % the number of pixels to carry the information.

This kind of drastic downsampling is never easy. It will look especially bad for text, which relies on crisp edges. What I'd consider here is to retype the text instead of using the resampled original text. See if you can find a matching font. I'd also do as much manual repair after resampling as possible, to tighten up soft edges. View at 100% to assess the final result, zoom in further to do detailed work. Making this look good is advanced work. 

The best thing is to create it from scratch at the final size. Or perhaps do it as vector in Illustrator and Export directly there - but at these small sizes it's usually best to approach at pixel level.

[jordant81900302]

Thank you SO much for that response, it makes perfect sense and is what I suspected I may have to do. I will see if I can get the original vectors from the customer. I appreciate your time!