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Kick in the teeth for loyal subscribers as AI credits slashed

Explorer ,
Jan 22, 2025 Jan 22, 2025

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As a subscriber to the 20Gb Adobe Photography Plan I’d quite happily been paying my 9.98 a month in return for the use of the Adobe Products. When Generative AI was incorporated, I was being given 500 AI credits a month.

When I learned of the change in Adobe’s Plans to withdraw the 20Gb plan from new subscribers and to double the cost to existing subscribers who paid monthly, I thought it prudent to ‘upgrade’ to what was sold as the same 20Gb Plan that I already had, at the same price, but paying once a year rather than once a month.

So in December 2024 I made the switch and upgraded.

However, I noticed this week that the 500 AI credits per month had been slashed to 250.
I have queried this with Adobe who said that the 500 credits a month only applied to people on the 20Gb plan before November 2024 and that as a ‘new subscriber 250 was all I was entitled too.

So much for Adobe’s pretence of valuing existing customers. It seems very unfair to me for penalising people switching from monthly billing to annual billing by slashing their AI credit allowance in half., especially as there was no mention of this prior to making the change. At the moment credit limits are not being enforced, but once they are I can see a lot of existing customers who have like me be caught out by this hidden degradation of their plan getting very upset when they have to fork out for additional credits.

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Engaged ,
Jan 22, 2025 Jan 22, 2025

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I share your pain, Brian. You had 500 credits?! I had 250 until this shell game, now I have 100. Shame on Adobe. Or should I congratulate them for figuring how to get blood from a turnip?

 

Only my last payment (sleight-of-hand unilateral change of contract on Adobe's part) shows when I look at my account. I have to contact Customer Support to find out how long I've been a customer (years and years).  I am not a new subscriber but am being billed as one. I guess watching crack dealers give away free rock gave them the idea. Can you say Class Action Suit?

 

I subscribe to an educational website that shall remain nameless. I was grandfathered in and have survived any and all increases, still pay the same yearly amount since at least 2017.

Larry

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Community Expert ,
Jan 22, 2025 Jan 22, 2025

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Out of interest, how many credits are you both using?

I feel like I am quite a heavy user of the tools that use Gen Creds, and yet I never seem to make a dent in my allocation.  I don't just use them for my own projects.  I also use them to test when responding to questions on this and other forums, and I don't get special credit for that.  

image.png

To be fair, I echo @LAMY2017 's comment and do think this is a bit mean, but when we first heard about Gen Creds we were told it was 1000 for a full sub, and just 100 for a single app and Photography plan.  Since then we were allowed a good few months without over use being counted and charged for, but I still never used more than 50(ish) creds in a month.

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Engaged ,
Jan 22, 2025 Jan 22, 2025

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Never more than 10 credits when first dipping my toes into AI, 2-10/month when working out problems.

Larry

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Community Expert ,
Jan 22, 2025 Jan 22, 2025

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I’m not trying to rationalize this change as a good thing, just saying that I’m not very surprised based on generative fill being such a new feature that is being developed so rapidly. The wording about credits has included many disclaimers about provisions and limits being very fluid and subject to change. Some features don’t consume credits in their early stages because they are trying to understand what typical usage vs cloud AI server resources was actually going to be; and then when they get a better idea of that, then they can adjust the baseline. 

 

For example the Generative Credits Overview says: 

 

Generative-Credits-Overview-excerpt.jpg

 

That type of language has been used as far back as when they introduced generative AI, so my interpretation of that is we shouldn’t be surprised if the monthly limits, if the credits consumed by a feature, etc. change a lot over the next few years, and maybe multiple times: Could go up, could go down, by a little, or a lot. Maybe after a few years things will settle down as the whole industry gets a more long term view of how everyone actually uses these features at scale. (Another thing that may cause them to adjust is what rates the generative AI competitors set over time.)

 

So at least, speaking only for myself, I decided from the start not to assume that the numbers associated with generative credits were going to stay the same for long, and for the short term, they could change a lot in either direction at any time.

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Explorer ,
Jan 23, 2025 Jan 23, 2025

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Its the principle of the matter that concerns me, when what is described as an 'Upgrade' from monthly to annual billing resuts in less for your money. I was getting 500 Credits and then after having my arm twisted to upgrade I'm now getting only 250.  As someone who's been using the photography plan for a number of years, I now find that I'm being penalised. Someone who joined the plan paying annually three months ago qualifies for 500 credits, but my several years of previous subscriptions count for nothing because I was paying monthly.

As for how many credits are actually being used my experience seems to be that its generally one credit for every time you hit 'Generate' or confirm any other action, such as the remove tool, which uses AI.  I was puttting togther a 45min demo of photoshop for members of a photography club and managed to get through more than 1/2 of my credit allocation using over 140 of my now, reduced, 250 allocation.

Surely those who have been subscribing to the photography plan for a number of years, paying monthly, should not be treated less favourably than people who only began their photography plan 3 months ago.

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Community Expert ,
Jan 23, 2025 Jan 23, 2025

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I don't get it. What did people do before 2023? Did they get any work done at all? Why would anyone need to use AI several hundred times a month?

 

I haven't gone near it, I don't intend to, and I feel absolutely no need to.

 

Just had to say this. Feel free to ignore.

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Explorer ,
Jan 23, 2025 Jan 23, 2025

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Maybe we shouldn't have climbed down from the trees in the first place.
I think you're missing the point. Long standing subscribers are being penalised with a reduction in their plans, that's my concern here. People like me who have been subscribers for many years are at a disadvantage compared with new subscribers and Adobe's 'Promise' that exsting subscribers would continue to enjoy the same benefits that they have always had. That 'promise' has clearly been broken.

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Explorer ,
Jan 23, 2025 Jan 23, 2025

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I think you're missing the point. Long standing subscribers are being penalised with a reduction in their plans, that's my concern here. People like me who have been subscribers for many years are at a disadvantage compared with new subscribers and Adobe's 'Promise' that exsting subscribers would continue to enjoy the same benefits that they have always had. That 'promise' has clearly been broken.

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Explorer ,
Jan 27, 2025 Jan 27, 2025

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Still getting nowhere with Adobe on this issue. Despite being told all existing benefits would be retained when switching from the 20Gb monthly paid plan to the 20Gb annual plan they seem impervious to the fact that the number of credits has been reduced from 500 to 250.  

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