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I own PSE 6. I don't have any version of Premiere Element. Do I need to pay full price or can I purchase upgrade?
If you registered the product subsequent to original purchase, Adobe should offer you a discount as a repeat customer. You can log on to your Adobe account and check if there is a record of purchase.
If you do decide to obtain the latest version of the software, shop around at Amazon and the big box stores, as they offer discounts periodically.