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I had previous experience using the bitmap conversion of a pdf file (PE 10) which resulted in about 5x size reduction. CUrrent PE 2019 conversion seems not to reduce the file size more than a few percent. Any idead why?
Have you tried:
File >> Save for Web
There are options for saving as jpeg, gif or png. You can also adjust the size by percentage or dimensions and get a preview of the estimated file size on disk.