something stylized, spray painted, tagged, or tatted

[Victoria5CA8]

We've always underestimated photoshop we're beginning to realize and now are going to go all in for our new logo creation. We're looking for something stylized, spray painted, tagged, or tatted. We want it to bode well with modern day pop-culture and society, something like Vice.com  but we want it to be more out there. Check out our starting design *note this is only for inspiration: https://www.wealthygenius.com/logo-design-idea/ 

Can we literally somehow load this into photoshop to get that kind of text and format?

Thanks a bunch,

V

[Myra Ferguson]

You can make a logo that looks like this image in Photoshop. I'd recommend that you have versions of it for various scenarios like a simplified one similar to the VICE logo that can withstand being scaled down and/or be just black and white.

To make something that looks like this image, start with a font that looks like graffiti, like one of these Subway fonts in Adobe Fonts. 

One tricky part of recreating the look is if you want an outline for each of the characters and have negative tracking (overlapping letters). You can do it in Photoshop but not with live text, or you can set the text with outlines and negative tracking in Illustrator and bring it into Photoshop. Otherwise what happens is you get an outline for the shape that the characters make when overlapping. If you set it Photoshop, you might want to put your letters on different layers. Then you add a Layer style with a stroke set to the outside. You can right-click on the layer, copy the layer style, Shift-select the other layers, right-click, and paste the layer style onto the selected layers. Then you can group all the letters on the different layers and apply Layer styles to the group which would like the red in the photo. 

If you want the red part to resemble something that looks more like spray paint, skip the layer styles on the group. Instead, Ctrl (PC)/ Command (macOS) + Shift + click the thumbnail of the text on the layers to load the selections for the text. Make a new layer, go to the Paths panel flyout menu, and select Make Work Path. Select a brush that resembles spray paint--maybe Kyle's Spatter Brushes - Nebula Magic (tiny stars) from Kyle Webster's Spatter Brushes-- and change the brush size so that it's appropriate for the size of your text and your image. And set your foreground color. With the new layer selected, go to the Path panel flyout menu again, and select Stroke Path... and in the dialog that appears, make sure Brush is the Tool that's selected. When the brush stroke is applied, you'll probably need to drag this layer below the type group layer.

Hope that helps. 🙂