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Matching OTT/Broadcast Specs via Premiere or AME

Explorer ,
Mar 06, 2024 Mar 06, 2024

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Does anyone have experience handing off video creative to various streaming and broadcast outlets? I work for a financial institution. As one of the primary video creators for my org, the scope of my role includes working with a lot of outside media partners, buyers and vendors. As such, I'm tasked with sending out the various video files for our TV commercials, all of which were produced by outside production companies.

 

My biggest hurdle is trying to modify the video files to meet the specs of the different delivery channels; for example, these spots run on Peacock, Hulu, etc. I've been given one-sheets, and, in this instance, I'm struggling to match all the attributes for Hulu.Hulu_One-Sheet.png

 

I can often get close, but I have yet to find a way to customize all the above specs. Are Premiere or Media Encoder the right solutions for this? Or is there other software I should be using to "dial in" these settings?


Furthermore, where can I find all the granular metadata? Since I've yet to figure out how to customize each attribute, there are parts of these files I'm exporting blindly. However, when I pull them into our digital asset management platform, it gives me a whole lot more metadata than I've seen anywhere else.DAM_Metadata List.png

 

Thanks in advance!

 

For context:

macOS Sonoma 14.3.1
Adobe Premiere Pro 24.2.1 (Build 2)
Macbook Pro 16-inch, 2019
2.4 GHz 8-Core Intel Core i9
64GB 2667 MHz DDR4
AMD Radeon Pro 5600M 8GB
Intel UHD Graphics 630 1536MB

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Editing , Export , Formats , How to

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LEGEND ,
Mar 06, 2024 Mar 06, 2024

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ProRes422HQ seems to be set to variable bit-rate in Premiere. For constant, the H.264 can be set to CBR.

 

I know others that typically export a high-Q ProRes, then use Handbrake, ShutterEncoder, or straight ffmpeg, to create the final deliverable files.

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Explorer ,
Mar 07, 2024 Mar 07, 2024

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R Neil Haugen, thanks for replying. I have Handbrake, so I'll give that a go. I've not used ShutterEncoder nor ffmpeg before, but I'll keep those in my back pocket.

 

Have you (or anyone else reading this) ever used Photoshop for creating video files? I've not, but the metadata in the files given to us by the production house indicates they used Photoshop to create these final files.

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LEGEND ,
Mar 07, 2024 Mar 07, 2024

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Photoshop can be used with video files, but it's got some unique ways of doing things. I experimented with it a few years back, but haven't actually done any in it recently. I've looked at it, but not used it. So my knowledge is as limited as my recent experience is.

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