This is a typical issue with improper color management on the computer system. So ... what's your OS, and what are you doing for color management, have you calibrated your monitor with a puck/software system like the i1 Pro Display, what are you viewing the export in, and what does it look like when you re-import into Premiere?
If you reimport into Premiere and it looks the same as before export ... it's definitely the color management outside of Premiere.
There is the option for Display Color Management, which you probably need to have checked in the Preferences/General tab. Premiere is hard-wired to assume anything it's used on is setup for pro broadcast standards: video sRGB primaries, D65 white point, Rec.709 profile, gamma 2.4, 100 nits monitor brightness in a semi-darkened room. If that ain't your system, the Display Color Management option tells it to look at your monitor's ICC profile in the OS settings, and adapt what you see inside Premiere to what the monitor is capable of showing, in an attempt to get as close as possible to a proper image.
But that can only help inside Premiere. Outside ... whatever your system does, and whatever each browser/player/app does, is outside of Premiere's control. And every flipping app/gear seems to do its own thing rather than play by the standards.
There's a long thread on this ... started by then-color engineer Francis Crossman (now co-product manager).
Why does my color look different?
An explanation by Jarle Leirpoll of the Premiere color management options.
Jarle’s Article on Premiere Color Management
Here's a piece by noted color management expert Steve Shaw who's company provides much of the color management software for pro colorists. It does both general and some commments particular to the Macs with Retina monitors.
Why Master On A Calibrated Display?
A piece by noted editor/blogger Jonny Elwyn.
Color Management for Video Editors
And finally, a tutorial by moi over on MixingLight.com, covering Premiere Pro's color management. This is referenced and included in Jonny's blog above. This is free, outside the MixingLight paywall. MixingLight is a pro colorist's subscription website, and I 'cover' color managemen and correction techniques in Premiere Pro over there. (Yea, it's primarily a Resolve-color correction group, with some Baselight and Avid work of course.)
How Do You Finish at the Highest Possible Quality in Premiere Pro CC?
That should give you enough material to get you well and truly down the CM rabbit hole ...
Neil
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