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I am trying to create a slow zoom in for a pic. I add the pic to the timeline, then select the effects control. Then I press the button next to scale to toggle animation at the beginning of my clip, then I go all the way to the end of my clip and select a keyframe and change the scale size up or down. When I play the clip back the scale is moving, but the clip just stays the same, never zooms in or out. What am I doing wrong? Is it something to do with the size of pics I am using, JPG maybe?
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which premiere pro version are you using? anyway, try to reset the preferences.
this was an issue with one of premiere pro 2019 builds
if you play around with position and then reset it, does the scale keyframing work?
if you just scale without any keyframes, do you see it scaling?
you can try to nest your jpeg and try applying the scale to the nested.
you can also try to apply a transform effect and keyframe the scaling there.