Video format for TV broadcast commercials?

Community Beginner ,
Feb 17, 2021

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I wonder if I should export the video as H.264 if it's to be used as TV ad. 

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Editing, Export, Formats, How to

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Adobe Employee ,
Feb 17, 2021

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mwl,

Delivery specs should be communicated to you by whomever you are working with. This is not something you should be guessing about. Ask! For broadcast, the delivery is usually a high res 10 bit HD file, not H.264. At least, in my experience that was the case.

Regards,
Kevin

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mwl_97 AUTHOR
Community Beginner ,
Feb 17, 2021

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Hi Kevin, 

 

Thank you for your quick reply!

 

Do you perhaps have a recommendation for what format the clips I use for editing should be, if the end result should be for a TV ad? Does it matter if it's MOV or MP4 for instance, and does the fps of the clip matter? I've read that 30 fps is recommended. 

Thanks in advance. 

 

Best, 

Marie

 

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Adobe Community Professional ,
Feb 17, 2021

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Very few places broadcast at ATSC 3.0 standards. For ATSC they will probably want 1080i. as opposed to 720P 60. They might want bar and tone and a count down lead among other things. That being said you should be using a video capture card like the Intensity Shuttle and a broadcast compliant monitor that can display 1080i. You can put H.264, Pro Res, BRAW etc in the 1080i timeline. They might accept an HDV tape or Blu-ray disk. Every place will be different. You need to ask the broadcast facility how they want it delieverd not us. 

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mwl_97 AUTHOR
Community Beginner ,
Feb 27, 2021

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Hi! 

 

Thank you very much for your respond. 

 

Is it possible to convert 1080p to 1080i in Premiere Pro, or do I need a monitor for that?

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Adobe Community Professional ,
Feb 27, 2021

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You can render out a 1080p sequence to 1080i. That being said you cannot watch 1080i on a computer monitor. For that you would need 3rd party hardware and a broadcast compliant monitor. If you are going to do a lot of broadcast work you need 3rd party hardware for accurate color space, composition and motion. Motion graphics are silky smooth at 1080i on broadcast compliant hardware.

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